Stop Sounding Like a Robot

A quick guide to spotting (and fixing) machine-generated content.

Why This Matters

54% of LinkedIn long-form posts are now AI generated. Those posts get 30% less reach and 55% less engagement compared to human-written posts. All that sameness isn't even working. You're trading your voice for worse performance. Here are 28 tells across 5 categories.

Sources: Originality.ai LinkedIn Study 2026, Autoposting.ai Algorithm Research 2025

1. Punctuation & Formatting

The stuff you can spot in 2 seconds.

01. Em dashes everywhere — The #1 giveaway. AI uses em dashes as a crutch instead of commas, periods, or conjunctions. It's called the "ChatGPT dash" now.

02. Overuse of bold and markdown — Random bold text, markdown formatting, headers mid-post. Real folks don't bold every third phrase.

03. Bullet lists mid-paragraph — Bullet points appearing in the middle of what should be flowing text. Humans rarely interrupt themselves with a formatted list.

04. Uniform paragraph length — Every paragraph is roughly the same size. Same sentence count, same visual weight. Humans are messy and lopsided.

05. Semicolons as connectors — AI connects simple phrases with semicolons instead of "and," "but," or "so." Kills the natural flow.

2. The AI Dictionary — Words no human actually says out loud

06. The classics — delve, leverage, utilize, robust, comprehensive, seamless, multifaceted. These appear 2-5x more often in AI text than human text.

07. The journey words — embark, navigate, landscape, realm, tapestry, rich tapestry.

08. The promotion words — elevate, foster, harness, empower, illuminate, underscore, showcase. Even when not selling anything, AI writes like ad copy.

09. Formal transitions nobody says — moreover, furthermore, consequently, additionally, nevertheless. Real people say "plus," "on top of that," or "also."

10. No contractions — Writes "do not" instead of "don't." Reads like a legal doc vs a person.

11. Hedge phrases — "it's worth noting," "generally speaking," "arguably." Constant qualifiers that water down every statement.

3. Structure Tells — The deeper patterns that make it feel 'off'

12. The book report formula — Every paragraph = topic sentence, evidence, tidy conclusion. Real folks go deep on one thing and barely mention another.

13. Metronomic sentence rhythm — AI sentences average 15-25 words with almost zero variation. Humans mix short punches with long rambles. Two words.

14. The triple pattern — Constant grouping in threes. "fast, reliable, and scalable" then "clarity, consistency, commitment."

15. "From X to Y" constructions — AI uses this template constantly. "From bustling cities to serene landscapes."

16. The -ing clause — Main clause, comma, present participle. AI uses this 2-5x more than humans. "The system processes data, revealing key insights."

17. Formulaic closers — "In conclusion," "Overall," or "In summary" then repeating everything. Real endings just end.

4. Tone & Voice Tells — Why it sounds like nobody and everybody at once

18. Forced optimism — Always lands positive even when the topic doesn't call for it. Every problem has a silver lining.

19. Never commits to an opinion — Presents "both sides" even when unnecessary. Real writing has conviction. AI is perpetually wishy-washy.

20. Autopilot openers — "Let's dive in," "Here's the thing," "In today's fast-paced world."

21. Zero personal experience — Everything stays abstract. No stories, no mistakes, no lived details. AI can't tell you about the 2am deploy that broke prod.

22. Grammar is TOO perfect — No fragments, no broken rules for emphasis. Real writers break rules on purpose.

23. Promotional for no reason — Even mundane topics get the press-release treatment. "This groundbreaking approach revolutionizes how we..."

5. The Subtle Tells — The ones only heavy AI users catch

24. Avoids specifics and names — Defaults to generic references. No real names, places, or dates. 60-70% of AI fiction names are "Emily" or "Sarah."

25. Regresses to the mean — Averages millions of writing styles into one bland middle. Every interesting voice combined into one uninteresting average.

26. Same syntactic skeleton — Subject-verb-object, subject-verb-object, repeat. Humans invert, fragment, and surprise.

27. Sycophantic agreement — "Great question!" "Really insightful!" AI is trained to validate you. Humans push back.

28. No humor, slang, or personality — No sarcasm, no idioms, no regional flavor. The writing has no fingerprint because there's no person behind it.